Creator Talks with Alana Auston
For this edition of Creator Talks we had the pleasure of chatting with 22 year old beauty content creator Alana Auston who is making waves on social media. Alana aims to provide premium inspiration for Black and Brown people who love vintage beauty styles.Alana is creating a community where vintage beauty is not only reinvented, but inclusive.
For this edition of Creator Talks we had the pleasure of chatting with 22 year old beauty content creator Alana Auston who is making waves on social media. Alana aims to provide premium inspiration for Black and Brown people who love vintage beauty styles.
Alana is creating a community where vintage beauty is not only reinvented, but inclusive. As a creator she encourages everyone to share their versions of her styles with the #alanaauston, and with just over 11k on instagram, there is no shortage of community love for her talent.
Here is what Alana had to say....
What is it like for you as a black creator, media personality and business owner in 2021?
Being present in the current social landscape is an interesting place to be for a few reasons. I think the name of the game currently is “Do it for Yourself”. There is a lot of good happening because of the huge movement to tackle issues that affect Black creators, such as being underpaid or used as tokens, but with that comes pandering and a lot of “look good in public, act badly in private” activity. Add on the ongoing pandemic to this, and things can get very twisted since getting paid for work with reduced influencer marketing budgets to cut costs can become a more difficult feat than getting a deal itself. 2021 has reinforced the idea of creating and engaging with my audience for myself only and actively letting go of business-centric goals. Kind of grave, but it’s reality right now, especially as a smaller creator.
Who are some of your role models?
Some of my role models are Sonjdra Deluxe, Jackie Aina, Alissa Ashley, and Amrezy. All are people I’ve followed/subscribed to since before I was even allowed to wear makeup actually. I admire how each of them made their lane and basically defined different niches of beauty for people to find inspiration in.
What is one thing you wish you knew when you were starting your creator career?
One thing I wish I knew when I started creating back in 2016 was how expensive it can be for a perfectionist (lol)! I always am learning new things to try and most times, they require purchases. Also, keeping up with new trends and product releases can be expensive.
How do you decide which brands and partners to work with?
I consider two things when deciding who to team up with: my values and my audience. I don’t partner with brands who I feel disrespect me, people I care about, or people in my audience. I also don’t do partnerships that don’t provide some type of value to my audience. For example, my main demographic is between the ages of 18-24 in the US and are usually working class, so I wouldn’t partner with a brand that has inaccessible products ($200+). That would provide no value to the brand and it would be out of touch for the people who love and engage with my content.
What keeps you motivated on a day to day?
Honestly, my content motivates me. I draw the ideas from my head onto paper, and seeing the jumbled thoughts, colors, and patterns come to life alone makes me want to continue creating in public.
What's the number one career tip you would give to anyone today starting their business online?
My biggest piece of advice for people looking to start a career online is to get acquainted with modern digital, social media, and influencer marketing practices so you can create a marketable brand identity! You want to do all you can to set yourself up for some return on your investment into yourself. Knowing how things work on both the social and business side will benefit you in the long run.
It is so easy to lose yourself in social media without even knowing it, especially since a lot of us have been in isolation with nothing but social media for almost a year and counting. Know that it is okay to take breaks to make sure that you’re okay -- and stop doom-scrolling.